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Sears offers ‘Reserve It’ feature to loyalty members


Hoffman Estates, Ill.-- Sears has introduced "Reserve It,” a free service that lets Shop Your Way loyalty program members identify apparel and footwear items in-stock at their local store, place them on hold and then try them on in-store. Members log in to their Shop Your Way account on and select their local Sears store; apparel and footwear product searches will now show items in-stock at that specific store.

The member clicks on the product, style and size they want, then selects "Reserve In Store." Members will receive an email and/or text notification to alert them when their products are ready to try on. Upon arrival the customer will find their item personally labeled and ready to try on at the Reserve It rack located in the apparel section (reserved items are held for 48 hours). The member can then complete their purchase at a nearby register.

Other omnichannel services Sears is offering Shop Your Way members include letting customers use the Shop Your Way app to pick up, return or exchange their purchases for free, guaranteed in five minutes or less, without ever leaving their vehicle, pick up or orders at any of each other's stores, and letting Shop Your Way members talk to sales associates remotely.

"Reserve It is a more efficient way to shop for clothes and shoes," said Leena Munjal, senior VP, Sears Holdings. "Instead of browsing through racks to find your size, color and style, you've already browsed with a few clicks online, and when you arrive at the store your selections are hand-picked, ready and waiting for you to try on."

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