-
Study shows online holiday sales leaving desktop channel
It’s no secret that e-commerce is continuing to grow as a portion of holiday shopping volume. But a newer trend shows that holiday e-commerce growth is shifting away from the desktop channel. According to a new survey from digital promotion platform RetailMeNot Inc., mobile app visits and transactions closed on desktop visits and transactions during the 2014 holiday season. If the trend keeps pace in 2015, mobile visits and transactions will surpass desktop visits and transactions as a holiday e-commerce channel.

