News

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

According to group product manager Tarun Jain, a small percentage of U.S. users will see some Tweets from its test partners featuring the Buy button. That percentage will grow over time, depending on users’ response.

New York -- Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks. The test comes at a time when competition in mobile e-commerce is growing. Facebook has been testing a “buy” button on its platform since July, and Apple is expected to debut a phone-based payment system on Tuesday as part of the newest version of its iPhone.

Walgreens has appointed Barry Rosenstein, managing partner JANA Partners, and a second new director to be named to its board of directors as the company continues moving forward to complete its merger with Alliance Boots.
 

Dallas - Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  

The increasingly competitive yoga apparel category just got a little more crowded. Sports Authority has launched an exclusive yoga line called Bloom, which it says it created specifically for women who enjoy being connected to the outdoors.

New York -- Omnichannel retailer Century Martial Arts will share insights on how it leverages business intelligence to better monitor and engage with customers during a Chain Store Age webcast on Tuesday, September 23, at 2 p.m. EDT (11 a.m. PDT). Sponsored by Microsoft Dynamics, the presentation will take BI from buzz word to a “getting down to business” strategy and discuss how to elevate reporting to real intelligence – and actionable insight.

New York – Chinese e-commerce giant Alibaba Group Holding Ltd. has filed for an initial public offering (IPO) with the U.S. Securities and Exchange Commission (SEC) that media reports indicate could be worth as much as $24.3 billion, making it the biggest U.S. initial public offering ever.

According to Bloomberg, Alibaba is seeking a valuation as high as $162.7 million, in the upper end of the proposed price range and higher than that of any other public Internet company in the U.S. except Google and Facebook.

Toronto - Staples Canada is expanding its Bullfrog Power partnership to support renewable energy in four additional stores. Through the partnership, Bullfrog Power injects clean, renewable electricity onto the grid to match the amount of energy the Staples facilities use.