Epsilon partners with Bulldog for marketing solution

Dallas - Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.



Gameplan provides the ability to predict revenue results against marketing tactics, while also providing marketing executives with real-time analysis against plan. Epsilon leadership decided on Bulldog Gameplan as the end-to-end solution that could help implement a global campaign planning and budgeting framework in the cloud.