News

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

New York -- Hedge fund manager and activist investor William Ackman is selling his entire stake in J.C. Penney.

Ackman's Pershing Square Capital Management, Penney’s single biggest shareholder with an approximate 18% stake, is offering its roughly 39.1 million shares for sale and used Citigroup as the bookrunner for the deal, Reuters reported. Penney filed a prospectus for the sale.

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

Hoffman Estates, Ill. -- Sears Holdings Corp. has been selected to participate in the U.S. Environmental Protection Agency's Energy Star National Building Competition: Battle of the Buildings, which is designed to help improve the energy efficiency of commercial buildings and protect the environment.

Boston -- Brian Kilcourse, managing partner for Retail Systems Research, took some time out at the Orgill Fall Market Friday to deliver a primer on mobile technology as a driving force in the contemporary retail environment.
 
The seminar, titled "The New Rules of Retail: How Today's Consumer is Changing the Game," positioned mobile technology as a harbinger of a giant "reset" in retail comparable to the Industrial Revolution and onset of the Information Age.
 

An acquaintance recently had an experience at Starbucks that shows the negative impact that not providing a seamless omni-channel customer experience can produce. The fact that Starbucks generally offers a superior customer experience and is a leader in omni-channel commerce and promotions demonstrates that no retailer is immune to slipping up in this crucial aspect of the holistic customer service offering.

How many calories in that iced tea at the counter?

By Dawn Palmer, Accenture

San Diego – Ninety-three percent of U.S. families are doing back-to-school shopping for students age 18 and younger this year and are expected to spend a total of $72.5 billion. Results of the 2013 Back to School Intentions Study from TrendSource show that school supplies are far and away the most popular item, with 95% of back-to-school shoppers buying them.

Bangkok, Thailand -- Berli Jucker PLC, (BJC), a Thailand-based provider of CPG goods, is adopting the Vision Suite enterprise platform from Jesta I.S. Merchandising and POS solutions are among the Vision technologies BJC is employing.

BJC will leverage the Vision Suite for managing its multi-channel retail operations in Thailand and Vietnam. Upon implementation, BJC will have an end-to-end integrated system delivering greater ability to analyze store strategy and visibility over retail decisions.

Armonk, N.Y. – Back-to-school sales may have been stronger than anticipated this year, judging by online sales performance in July and August. According to the IBM Digital Analytics Benchmark, online sales saw substantial gains from July through the third week in August, fueled by double-digit growth in mobile buying.

Specific findings for online sales activity in each month include:

July