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Sports Authority launches exclusive women’s yoga apparel collection


The increasingly competitive yoga apparel category just got a little more crowded. Sports Authority has launched an exclusive yoga line called Bloom, which it says it created specifically for women who enjoy being connected to the outdoors.

“Yoga has been a significant growth category for Sports Authority in the past several years, and we’ve seen a trend of women looking for comfortable, functional and trend-right apparel that can be worn when practicing yoga or on the go,” said Stephen Binkley, EVP and chief merchandising officer of Sports Authority. “The debut of this exclusive yoga line is a significant milestone for the company and we believe our customers will embrace Bloom’s look, feel and price point. We set forth to create a clothing line that is innovative, affordable and helps women stay steady and focused during their practice and in their everyday lives.”

Sports Authority said Bloom pieces are consciously designed with fabrics blended with organic cotton, rayon made from bamboo or Repreve yarn, a soft fiber made from recycled materials. Bloom apparel combines features like moisture wicking with comfort stretch.

The Bloom line includes colorful tunic tanks, layering tanks, fitted tanks, fleece jackets, fleece cardigans, long-sleeved tees, long-sleeve dolmans, fitted tights, flared skirted pants, flare pants and straight capris, and the average price point ranges from $35 to $70 per piece.

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