News

Phoenix – Sprouts Farmers Market has teamed up with Nashville, Tenn.-based integrated ad agency Redpepper to use omnichannel marketing to produce market awareness and traffic for four new stores in the suburban Atlanta area. In addition to traditional outdoor, print, radio and newspaper ads, Sprouts used Facebook- and email-based marketing techniques.

J.C. Penney is launching a new online sports store that will be powered by Fanatics, an online retailer of officially licensed sports merchandise.

Fanatics operates an e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites. Now, it will provide sports fans with a selection of team apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

Here are three retailers showing real insight in how they are leveraging Instagram to its fullest potential:

Family Dollar has rejected the revised proposal made by Dollar General on Sept. 2 on the basis of antitrust regulatory considerations. The Dollar General offer may be financially superior, the dollar store operator noted, but it's not likely to pass muster with the Federal Trade Commission.
 

Target is expanding its TargetExpress format outside the Minneapolis area for the first time. The retailer plans to open two new stores in San Francisco’s financial district and Berkeley, California, in March 2015.

Living Proof has promoted Grace Ray to CEO. Ray has served as chief marketing officer since 2011, and succeeds Jill Beraud, who is heading to Tiffany & Co. as EVP of global retail operations.

The company credits Ray with being instrumental in its growth in the past several years. The company said that Ray worked with the Living Proof team to deliver a portfolio of award-winning and game-changing products, increase the brand's awareness and leverage co-owner Jennifer Aniston in powerful marketing campaigns to drive double-digit sales growth.

Dick’s Sporting Goods has upgraded its mobile app to incude features such as access to the specialty retailer’s ScoreCard rewards program, a store locator and in-app purchase functionality.

Users will also receive personalized coupons and offers. Built-in barcode scanner functionality allows users to scan product and marketing QR codes in-store for information, including product description, news, price and user reviews. The app is integrated with Dick’s Sporting Goods’ social media channels.