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Study: 2013 Black Friday ‘winners’ offered meaningful, widespread discounts
Ottawa, Canada - The retailers who “won” during the holiday season in 2013 were those that offered meaningful discounts on a sizable number of products on Black Friday instead of discounting a small number of door crashers. According to analysis from 360pi and Retail Systems Research, poor financial performance followed those retailers who discounted during the week leading into Black Friday, and those who kept discounts in place following Cyber Monday generally fared better than those who raised prices.