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Dynamic Signage
By Lyle Bunn
Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology. And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)
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SAP releases Bilt DIY app
Newtown Square, Penn. –- SAP has released the Bilt mobile app, which provides interactive, 3D, voice-guided assembly, repair and installation instructions in application for iOS and Android tablets. Bilt digitally enables consumers to find the product best fit for them and assemble it as quickly and easily as possible.

