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New York & Company makes traffic investment
New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.
The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.
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Survey: 73% to use their mobile devices for holiday shopping
Chicago -- A majority (54%) of shoppers said they would shop both online and in-store this holiday season, according to a survey by Retale, a location-based mobile platform. Twenty-four percent said they planned to shop in brick-and-mortar stores only, and 22% said online only. The survey uncovered a number of differences among Android and Apple users, which accounted for 89% of those surveyed:
