News

New York –- Six in 10 (59%) gift cards are now offered electronically, up 18 percentage points from 2010. According to a new Bankrate.com study, part of the reason may be that Millennials are more than twice as likely to lose traditional plastic gift cards than older adults.  

Bulbs.com, is set to help businesses save big when switching to energy efficient lighting products. 

A leading online lighting supplier is launching its new National Utility Rebate Program initiative to help qualifying commercial customers participate in available utility rebate incentives for lighting products throughout the United States.

Walldorf, Germany -- Nearly one-third of consumers say "shared values" as a reason they are loyal to a brand. According to an SAP survey of 3,000 American consumers age 18 and older, while email was cited as the most popular way to communicate with companies, almost half of customers (48%) said they had problems with delayed or no responses to email More than half of those surveyed (54%) would like, or may like, an offer of help before they have to ask for it.

 

Retailers can keep customer data safe and also protect themselves against fraud-related losses by complying with PCI Data Security Standards, including the October 2015 deadline for U.S. retailers to accept cards with Europay, MasterCard and Visa (EMV)-compliant chips, advised Bob Russo, general manager, PCI Security Standards Council.

Eversight, the provider of cloud-based software has partnered with Periscope, a McKinsey Solution, to bring promotion “Offer Innovation” to the retailers and consumer goods manufacturers in the U.S. and abroad.

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. 

New York --Facebook, You Tube, Instagram and WeChat are the most important social media platforms, according to a new report by business intelligence company L2 Inc. The company's second annual Social Platforms Report, which assesses the social investment and performance of 382 brands across eight verticals and 17 platforms, finds that Facebook is the most dominant platform.

 

With a promotional website, a Pinterest page and two stores, specialty crafts retailer Porter’s Craft & Frame is a small company supporting some big plans with a new tablet-based POS platform from Springboard Retail.

“Until recently, we used a PC-based POS system and used tablets to record information on products we bought at trade shows,” said Alex Nielsen, general manager of Porter’s, Rexburg, Idaho. “We had some laptops on carts in stores.”

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.