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Shopzilla consolidates marketing biz units under Connexity brand
Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.
“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.
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The OurPet's Company taps marketing VP
The OurPet's Company, a leading proprietary pet supply company, has promoted Gabriella DeSantis to VP of marketing.
DeSantis joined the company in July 2012 as senior director of marketing and has been responsible for overseeing the execution of the company's new two-brand marketing strategy. The company also credits her with the successful launch of several new products.