Grapevine, Texas – It’s not something from an episode of the classic black-and-white TV series “The Twilight Zone.” Monsters are coming to a street near you, courtesy of GameStop and Warner Bros. Interactive Entertainment.
Through May 19, GameStop and Warner Bros. are using Google Maps to let customers hunt characters from the upcoming Warner Bros//CD PROJEKT RED video game “The Witcher 3: Wild Hunt” in real-world locations. The Monster Hunt is hosted on GameStop.com and leverages the Google Maps API and Javascript API, alongside the Street View function, to transform a Google Map into a live race to find monsters hidden at historic and exotic locales all over the globe.
From there, players can start their chase for 100 monsters and a chance to win one of 100 $50 GameStop gift cards.
“We are excited to partner with Warner Brothers, CD PROJEKT RED and, of course, Google, to bring this experience to life,” said Frank Hamlin, chief marketing officer at GameStop. “This program is the first of its kind for GameStop and we are having fun dipping our toe into new waters, especially waters filled with monsters.”
Click here for a sample of game play.