MARKETING/SOCIAL MEDIA

After more than a year of successful pilots, Lowe’s Companies Inc. is officially rolling out an immersive tool for virtual kitchen design.

On the surface, the idea of personalizing a traditional brick-and-mortar shopping experience by integrating immersive solutions may seem counter-intuitive.

Consumers who miss a retailer’s return deadline have a new seamless option to resell items via Poshmark.

Albertsons Companies Inc. is adding video functionality to its retail media network.

A South Korean fashion chain is displaying outfits with lifelike 3-D virtual reality "models."

Amazon has spring sales fever.

Etsy Inc. is rolling out multiple new technology-based enhancements to the back-end experience it offers sellers.

Lowe’s Companies Inc. is celebrating the reopening of a hurricane-damaged store with a nationwide initiative to show gratitude to first responders, volunteers and nonprofits.

Walmart is taking a deeper dive into beauty.

A collaboration between a retailer and a technology platform can produce substantial benefits for both.