Etsy upgrades tools and support for sellers
Etsy Inc. is rolling out multiple new technology-based enhancements to the back-end experience it offers sellers.
The online retailer, which recently began making it easier for buyers to find and purchase items from domestic sellers as a way to blunt potential tariff-related price increases on imports, is now providing several new features for sellers.
New photo tools enable Etsy sellers to upload and edit photos directly on the e-commerce retailer’s site or seller app using editing tools that process in the background so sellers can work on other tasks without interruption.
Sellers can also create and save custom photo filters, see all listing categories and subcategories directly in the seller app, and determine which listings would benefit most from a refresh with help from a seller visibility dashboard.
In addition, Etsy is beta testing real-time listing quality feedback alerts on issues that could impact a seller’s search ranking before they publish with select sellers.
Shop Manager improvements
Based on seller feedback, Etsy has also enhanced key features of its Shop Manager platform. Now it’s easier for sellers to find information like stats and orders, and recent activity has moved to its own dedicated tab.
Sellers with an active shop in the U.S., Canada, U.K and Australia, along with some high-volume sellers in other regions and sellers with an all-star rating can now reach Etsy support directly from Shop Manager.
Etsy has also streamlined seller navigation and plans to make further improvements to the Shop Manager experience this year.
Other upgrades
- The orders page now loads faster and the sales & discounts page now loads 40% faster.
- Messages now load faster in the Etsy seller app.
- Updates in the seller app allow Etsy to better see which pages are slow or crashing, enabling it to test and make improvements faster.
- Improved ad placement within buyer search.
- Shop home page layout updates are being tested to make seller inventory easier to browse and shop for buyers.
Etsy focuses on search
Etsy has been attempting to improve its search experience for customers and sellers. The e-tailer recently began letting customers browse by curated collections on its app, based on trends, aesthetics and occasions such as "Island Luxe," "Literary Girl" and "Maximalist."
The retailer, which also provides set of creativity standards for products sold on its site, optimizes its search results to showcase a broader range of items from more sellers.
[READ MORE: Etsy showcases top products in search results]
For example, a generic search term like "Halloween accessories" surfaces a wide range of items.
Etsy has also launched a search visibility page that provides specific actionable tips, including insights on listing image quality and quantity, return policies, message response times, and shipping prices, for certain seller listings.
"We’re committed to regularly improving your experience with updates like these, and we’re also hard at work building new tools and features to help you grow," Etsy senior content strategist Shadi Jurdi said in a corporate blog post.
