Korean retailer Matin Kim features in-store hologram models
A South Korean fashion chain is displaying outfits with lifelike 3-D virtual reality "models."
In an email to Chain Store Age, a spokesperson for holographic communication platform Proto Hologram said fashion retailer Matin Kim has installed its virtual reality hologram technology at five of its Matin Kim and Hago Haus stores.
The hologram models from Los Angeles-based Proto can move and turn 360 degrees to show outfits to shoppers and have built-in cameras, microphones, speakers and touchscreens, as well as AI capabilities. The hologram avatars can also be activated to answer questions for shoppers about products, in any language, using Proto AI tools.
In the future, Matin Kim intends to be able to beam hologram versions of live special guests into its stores with the ability to see, hear and interact with shoppers in real time. Hologram models are featured in Matin Kim stores including its Matin Kim Seongsu flagship store as well as the Myeong-dong location, Hyundai Department Store Pangyo location, The Hyundai Daegu location, and Jamsil Lotte World Mall Hago Haus location.
The hologram content was produced by Creative Mut, Proto’s exclusive content solution partner in Korea.
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Hologram at a Matin Kim store. -
Hologram at a Hago Haus store. -
A lifelike 3D hologram model.
"We have introduced 3D holographic displays for the first time in the industry to provide a special experience to customers," a Matin Kim representative said in emailed commentary. "As a representative Korean fashion player, we will continue to lead innovation to deliver interesting and fresh shopping joy to customers."
Holograms make retail appearances
Several retailers have also utilized hologram technology in their U.S. operations. Most recently, consumer electronics giant Best Buy has featured "Gram," a "spokeshologram,” in its holiday, back-to-school and football season ads.
[READ MORE: Best Buy’s new strategy includes AI, holograms, reimagined stores and more]
In addition, a number of retailers have also utilized holograms to help customers visualize how clothing would look. These include the Las Vegas location of retail and hospitality center The Museum of Illusions.
Meanwhile, Nike has offered a solution called Virtual View that enables shoppers to select a hologram that matches their size and body type, effectively building a virtual dressing room in customer homes.
And the New Jersey Hall of Fame at American Dream in the New Jersey Meadowlands features a hologram karaoke stage where shoppers can sing along with New Jersey legends such as Gloria Gaynor and Frankie Valli or play a late-night host and interview some of their favorite stars.
