Lowe’s launches Apple Vision Pro kitchen design app
After more than a year of successful pilots, Lowe’s Companies Inc. is officially rolling out an immersive tool for virtual kitchen design.
The home improvement giant is now offering a spatial computing app called "Lowe’s Style Studio" to customers in five Bay Area stores. Designed exclusively for Apple Vision Pro, which is controlled by a user's eyes and hands, and offered via the App Store, Lowe's Style Studio allows customers to enter an immersive 3D kitchen scene.
From there, customers can explore preset styles curated by Lowe’s professional designers and customize hundreds of real-world materials, fixtures, and appliances – all available at Lowes.com or in store – to fit their personal taste.
According to Lowe’s, the Style Studio offers nearly 80 billion possible combinations. Following an initial June 2024 pilot at select stores in North Carolina, New Jersey and California, the retailer piloted a revamped version of the tool in the Austin, Tex. market earlier this year.
[READ MORE: Lowe’s expanding Apple Vision Pro kitchen design pilot]
"We try on clothes, sample paint colors, and test drive cars to help us decide before we buy," said Chandhu Nair, Lowe's senior VP of data, AI and innovation. "Customers deserve that same confidence when it comes to home renovation. With Lowe's Style Studio, consumers don't have to guess what their new kitchen could look like—they can step into it and experience their style choices together as if they are actually there. This is the future of retail—personal, immersive, and powered by technology."
Anyone joining the session, including friends, family, and decorators, can follow along on an iPad that mirrors the 3D experience. Customers can then digitally save and share their selected styles and product lists at the end of the session. These can also be saved to the customer's Lowes.com account for future reference at home.
Style Studio sessions are free with no purchase commitments and available by appointment or walk-in, with appointments preferred. Customers can make appointments on the Lowe’s e-commerce site for sessions at select Lowe’ stores in Concord, East San Jose, Dublin, South San Jose, and Sunnyvale, Calif.
Lowe’s Innovation Labs continues next-gen technology efforts
Lowe’s Style Studio was built by the retailer’s Lowe’s Innovation Labs proprietary tech hub. Other solutions developed by Lowe’s Innovation Labs include an end-to-end room scanning, measurement and estimate tool called "Measure Your Space," as well an interactive virtual model, or “digital twin,” of its stores that enables employees to visualize and interact with nearly all of a store's digital data.
In addition, Lowe’s Innovation Labs created the retailer’s Lowe’s Product Expert custom GPT tool that delivers home improvement product recommendations via generative AI, which is based on machine learning (ML) and can create new content and ideas, including conversations, stories, images, videos and music.
Based in Mooresville, N.C., Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates.
