MARKETING/SOCIAL MEDIA

This holiday season offers retailers something they haven't experienced in five years.   For the first since 2012, there will be four Saturdays in December prior to Christmas Day, according to Shoppertrak, which noted that the busiest shopping day of the year will fall on Black Friday, Nov. 24. Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second and third busiest shopping days, respectively. (The full list is at the end of the article.)  

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.   

Nordstrom is collaborating with a retailer known for its high-quality, ethically made fashion basics and "radical transparency."   The department store retailer's themed pop-up shop concept, Pop-In@Nordstrom, will be dedicated to a collection of products from Everlane. The in-store shop will launch in eight Nordstrom stores on Sept. 29, and run through Nov. 12. Items will also be available online.   

There is good news for retailers in a just-released survey on Halloween spending.   Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That's up 8.3% from last year’s previous record of $8.4 billion.  

Albertsons Cos. has become the first national grocery retailer to acquire a prepared-meals company.   The nation's second largest supermarket chain is acquiring online meal company Plated in a deal that is expected to close later this month. The move taps into Americans' growing demand for meal delivery services and also shores up Albertsons' defenses against Amazon, which has become a key player in grocery with its acquisition of Whole Foods Market.    

Visual content has made H&M, Topshop/Topman Forever21 the most successful social media brands in the competitive fast-fashion industry.   This was according to data from visual content performance platform ShareIQ. The analysis digs into the data for the first three quarters of 2017 among the top brands in the fast-fashion category in the United States: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel.  

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).