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Jet.com tries its hand at online sampling
Walmart’s e-commerce arm is shaking up its customer engagement efforts. Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart. -
Kroger is defending its turf
The nation's largest supermarket operator is suing the German discount grocer Lidl over trademark infringement. In a complaint filed last week in U.S. District Court in Virginia, Kroger claims that Lidl’s house brand, “Preferred Selection,” too closely resembles Kroger's own brand, “Private Selection.”