MARKETING/SOCIAL MEDIA

Face-to-face human contact is not necessary for a brand to make a strong connection with consumers.   

Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)  

One of the first holiday quarter sales forecasts is out of the gate.   Global retail consulting firm Kantar Retail predicts that U.S. retail sales will grow 3.7% in the fourth quarter of this year. The forecast represents an improvement relative to weak growth of only 2.9% in the year ago period. But it is underwhelming compared to average growth prior to the recession of 5.0%, according to Kantar.   

Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.   The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.      

Williams-Sonoma is looking for a few good people — somewhere in the vicinity of 4,000 to be more exact.   The company will hold its first-ever National Hiring Day, on Thursday, Sept. 14, from 2 p.m. - 7 p.m. local time. The event will be held at all Williams-Sonoma branded stores across the U.S. and Canada.  

CVS Pharmacy is rolling out a convenient way for consumers on the go to easily buy necessities.    The drugstore chain on Thursday introduced automated vending machines that will be located in travel hubs and other places and contain such items as over-the-counter health products, better-for-you snacks and popular personal care products. The machines will also be used to showcase products from the company’s exclusive store brands while meeting customers at well-trafficked areas.  

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.