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Discounter pulling plug on loyalty program
Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway. The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target. -
Amazon adds a shoppable “Spark” to Prime
Amazon Prime is getting more social as the online giant looks for yet more ways to entice shoppers to buy. On Wednesday, the online giant launched Amazon Spark, a new shoppable social media feed for its Prime members. Described as “a place to discover things from people who share your interests,” Spark will help Prime users discover — and shop for -- merchandise found across followers’ stories and ideas, according to Amazon’s website.