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Canadian retail conglomerate steps up analytics commitment

The Loblaw Cos. is banking on a new centralized portal to reshape the way it makes business decisions.

The Canadian retail conglomerate will create a single access retail analytics portal that will deliver customer, marketing and merchandising insights for users across its grocery and pharmacy retail divisions. The new portal is set to launch in 2018.

This new portal, from consulting and analytics firm Precima, a division within Alliance Data, will provide data to support merchandising and marketing strategy development, promotional effectiveness, assortment decisions, supplier collaboration, and consulting across the company's retail network.

The project is an expansion of Loblaw’s relationship with Precima, a partnership that kicked off in 2014.

"Loblaw is committed to leveraging best-in-class analytic tools to drive our business forward," says Jim Noteboom, senior VP, loyalty and consumer insights, Loblaw Companies Limited. "This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience."
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