Foot Locker's new deal with Nike includes pop-up for the sneaker-obsessed
Foot Locker is dialing up its partnership with Nike with some exclusive offerings.
As part of a strategy to offer differentiated brand experiences and products, Foot Locker will open a pop-up in collaboration with Nike. Designed for sneaker fans and located in downtown Manhattan, Sneakeasy will offer a curated assortment of Nike and Jordan products and services exclusively in partnership with Foot Locker. It will also feature surprise shoe drops and specialy events.
Withs its nondescript double doors, Sneakeasy is styled after a traditional speakeasy. Customers are paired with a staff member who will take them through the shopping experience. After the customer determines what they want to buy, the shoes will be dispensed via a door that looks and operates like a safety deposit box. It contains a sealed gold-foil shoe box with hidden UV ink designs and sealed with a notary sticker. The customer takes the box to check out.
Though sneakers are the main event, Sneakeasy will also stock limited-run T-shirts that draw design inspiration from the footwear assortment and come packaged in zip-lock gold-foil packs and sealed with a notary sticker label.
In addition, select locations of House of Hoops (by Foot Locker) will be offering some exclusive Nike and Jordan basketball sneakers.
Foot Locker also is hiring new associates, specially trained on Nike, in new "Nike Pro Athletes" and "Nike Pro Leads" roles. The full-time positiones were created by Foot Locker in partnership NIke to drive elevated customer experiences at Foot Locker.
Sneakeasy, at 30 Wall Street, will be open from Nov. 22 thorugh Dec. 1.
As part of a strategy to offer differentiated brand experiences and products, Foot Locker will open a pop-up in collaboration with Nike. Designed for sneaker fans and located in downtown Manhattan, Sneakeasy will offer a curated assortment of Nike and Jordan products and services exclusively in partnership with Foot Locker. It will also feature surprise shoe drops and specialy events.
Withs its nondescript double doors, Sneakeasy is styled after a traditional speakeasy. Customers are paired with a staff member who will take them through the shopping experience. After the customer determines what they want to buy, the shoes will be dispensed via a door that looks and operates like a safety deposit box. It contains a sealed gold-foil shoe box with hidden UV ink designs and sealed with a notary sticker. The customer takes the box to check out.
Though sneakers are the main event, Sneakeasy will also stock limited-run T-shirts that draw design inspiration from the footwear assortment and come packaged in zip-lock gold-foil packs and sealed with a notary sticker label.
In addition, select locations of House of Hoops (by Foot Locker) will be offering some exclusive Nike and Jordan basketball sneakers.
Foot Locker also is hiring new associates, specially trained on Nike, in new "Nike Pro Athletes" and "Nike Pro Leads" roles. The full-time positiones were created by Foot Locker in partnership NIke to drive elevated customer experiences at Foot Locker.
Sneakeasy, at 30 Wall Street, will be open from Nov. 22 thorugh Dec. 1.