Kay Jewelers partners with Snapchat
Kay Jewelers is showcasing its brand on Snapchat via augmented reality.
In a first for the jewelry category, the retailer has launched a custom "world lens" on Snapchat that prompts users to "try on" several Kay styles. The lens extends Snapchat's popular face-altering filters to objects in the real world through the Snapchat app and the smartphone camera, allowing users to explore the animated virtual objects from all sides.
Here's how it works: In selfie mode, users can tap to try on three different sets of layered necklaces in rose, yellow or white gold. This lens incorporates the iconic Kay “kiss” through a secret prompt, and features Snapchat's AR technology.
When the camera is flipped to the rear, world-facing view, users can play an interactive game to catch and stack falling rings and bracelets for the chance to see a fun visual surprise at the end.
“We are always looking for new ways to engage our audience and we are very excited to be introducing this first-to-market, custom Lens with Snapchat,” said Kim Kanary, VP, public relations and social media, Kay Jewelers. “We know that consumers like to browse and research jewelry selections digitally, but still value the opportunity to experience the physical try-on in store. With this custom Lens we are able combine those behaviors in a fun and interactive experience that we believe users will really enjoy.”
In a first for the jewelry category, the retailer has launched a custom "world lens" on Snapchat that prompts users to "try on" several Kay styles. The lens extends Snapchat's popular face-altering filters to objects in the real world through the Snapchat app and the smartphone camera, allowing users to explore the animated virtual objects from all sides.
Here's how it works: In selfie mode, users can tap to try on three different sets of layered necklaces in rose, yellow or white gold. This lens incorporates the iconic Kay “kiss” through a secret prompt, and features Snapchat's AR technology.
When the camera is flipped to the rear, world-facing view, users can play an interactive game to catch and stack falling rings and bracelets for the chance to see a fun visual surprise at the end.
“We are always looking for new ways to engage our audience and we are very excited to be introducing this first-to-market, custom Lens with Snapchat,” said Kim Kanary, VP, public relations and social media, Kay Jewelers. “We know that consumers like to browse and research jewelry selections digitally, but still value the opportunity to experience the physical try-on in store. With this custom Lens we are able combine those behaviors in a fun and interactive experience that we believe users will really enjoy.”