MARKETING/SOCIAL MEDIA

Walmart-owned brand gets more inclusive

Bonobos has made a move that could expand its customer base.
New York & Co. is changing its name, launching new brands

Say goodbye to New York & Co.
The 20 brands that consumers are most loyal to are…

When it comes to brand loyalty, tech brands lead the pack.
Raley’s takes a stand—at the checkout

Raley’s is reimagining the grocery experience in a quest to help customers make better decisions at the check stand.
Study: Consumers looking for personalized expertise; rewards

Consumers are willing to share their data — if it is in return for something they value.
Nike’s controversial partnership not so polarizing after all?

Nike Inc. appears to have dodged the bullet when it comes to featuring Colin Kaepernick in its new ad campaign—at least based on some early results.
Instagram reportedly planning new m-commerce move

The mobile commerce market is about to get a bit more crowded.
Walmart’s partnership with Ellen generating lots of attention

An exclusive clothing collection developed in partnership between the nation’s larger retailer and one of its most popular celebrities is already paying off — and the goods haven’t even hit the stores yet.

Study: Reward-based promotions outperform discount-based ones