MARKETING/SOCIAL MEDIA

Mobile ad spending, smart speaker adoption, and augmented reality are among six digital trends on a watch list compiled by eMarketer.

Walmart is partnering with a health insurer to expand access to, and lower costs of, over-the-counter medications and other related items for older consumers.

PetSmart detailed its progress on its plan to improve one of the key areas of its business: pet grooming services.

Brick-and-mortar retailers should look to impulse purchases as a focal area for growth.

A Swedish giant took one of the top spots in an annual survey of consumers’ favorite home furnishings retailers while a specialty hardware store beat out its bigger box competitors in the home improvement category.

Three trendy online beauty and lifestyle brands with huge cult followings recently opened at Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas – and their influencer hookups are attracting Millennials to the site.

Yesway’s loyalty program is driving nearly half of its members from the gas pump into its convenience store.

VF Corp. is spinning off its denim business as it continues to focus on its active lifestyle brands such as Timberland.