eMarketer: Digital ad spending on track for milestone year
When it comes to ad spending, more and more companies are thinking digitally.
In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means that, for the first time, digital will account for roughly half of the global ad market, according to a new report by eMarketer. In some countries, including the U.K., China, Norway and Canada, digital has already become the dominant ad medium. This year, the United States and the Netherlands will join that group, with digital accounting for 54.2% and 52.6% of total ad spend, respectively.
The report, “Digital Ad Spending 2019,” forecasts that Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion. Facebook will be No. 2, with $67.37 billion in net ad revenues, followed by China-based Alibaba, at $29.20 billion.
Although Amazon has been steadily chipping away at the Google-Facebook duopoly in the United States, it will be a smaller player on the global stage, with $14.03 billion in ad revenues. (However, that still makes it the fourth-largest digital ad seller worldwide, noted the See the Global Digital Ad Spending report collection.
In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means that, for the first time, digital will account for roughly half of the global ad market, according to a new report by eMarketer. In some countries, including the U.K., China, Norway and Canada, digital has already become the dominant ad medium. This year, the United States and the Netherlands will join that group, with digital accounting for 54.2% and 52.6% of total ad spend, respectively.
The report, “Digital Ad Spending 2019,” forecasts that Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion. Facebook will be No. 2, with $67.37 billion in net ad revenues, followed by China-based Alibaba, at $29.20 billion.
Although Amazon has been steadily chipping away at the Google-Facebook duopoly in the United States, it will be a smaller player on the global stage, with $14.03 billion in ad revenues. (However, that still makes it the fourth-largest digital ad seller worldwide, noted the See the Global Digital Ad Spending report collection.