MARKETING/SOCIAL MEDIA

A tech-focused e-tailer is growing its product assortment and delivery offering in a whole new direction.

A leading retailer of recreational vehicles and outdoor recreation equipment plans to digitally connect RV owners and renters.

Target Corp. is going green this spring.

An omnichannel beauty startup is testing an interactive digital swatch panel to boost in-store hair color sales.

Albertsons Cos. is partnering with Adobe Experience Cloud to drive hyper-personalization, wherever and whenever a promotion is triggered.

Cult favorites and prestige beauty brands will soon be available at Kohl’s Corp.

New analysis reveals that a majority of shopper journeys begin on Amazon, regardless of where they end.

Chain Store Age spoke with Destination XL Group (DXL) about how it uncovered a big problem with “hijacking” of shoppers’ online journeys and applied machine learning technology to solve it.