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04/27/2021

Target’s new limited-time collection is a first for the retailer

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture
Hilton Carter Target accessories

Target Corp. is going green this spring.

The retailer’s newest limited-time-only collaboration is with plant enthusiast, author and interior stylist Hilton Carter, who is known for his love and advocacy of plants and greenery. The Hilton Carter for Target line — the retailer’s first designer collection dedicated to greenery  —  features live and faux plants and accessories,  including ceramic pots and planters, terrariums, watering cans and more.  

More than 65 products are featured and most items are under $30. The line will be available May 14 in select Target stores (while supplies last) and on Target.com.

“Searches for plants on Target.com have increased by more than 300% over the last year – a clear indicator that guests want to bring some of the outdoors inside to brighten up their space,"  said Jill Sando, executive VP and chief merchandising officer, Target. "We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home. This partnership with Hilton Carter does just that, while celebrating the arrival of spring with a renewed sense of optimism."

Carter started his career by sharing plant care and styling content on his Instagram and  has amassed a loyal following of nearly half a million people.  He has more than 200 plants in his home and has authored books on the topic of plants: Wild at Home (2019), Wild Interiors (2020) and Wild Creations (2021).

"This collection of greenery and accessories was designed with the intention to inspire all – from the novice plant parent to the green thumb expert – and help everyone introduce a little more greenery into their space," said Carter. "My interest in plants started out as purely practical and a desire to create a space for myself that I would enjoy. I am thrilled to have the opportunity to inspire Target guests to bring the outdoors in and create a space that allows them to flourish."