Forever 21 hires social influencers for livestream events at scaleA fast fashion retailer is speeding up the process of locating and signing social media influencers to host livestream shopping sessions. Survey: Consumers focus on value for price, not brand discountsRetailers should prioritize offering everyday value over brand-focused discounts, according to a new survey. CSA Exclusive: Kroger Precision Marketing gives shoppers ads they want Kroger’s retail media business is designed to maximize advertising effectiveness by responding to individual customer needs. As retail goes, so goes Prime Day Amazon Prime Day 2021 followed some broader trends in the emerging post-COVID-19 retail environment. Survey: Despite out-of-stocks, consumers increase Prime Day spend Amazon Prime Day shopping and spending was healthy this year, even as shortages and out-of-stocks posed a problem for nearly one-third of participants. Salesforce: Despite soft sales, Prime Day ‘halo effect’ holds up In the U.S., online sales during the June 21-22 Amazon Prime Day shrank 1% from Prime Day 2020, according to Salesforce Shopping Index data. Meijer engages customers via ‘clickable’ interactive end caps A Midwest discount chain is applying the concept of clicking a product online to obtain more information to in-store displays. Total online sales during Amazon Prime Day exceed $11 billion; order size falls The numbers are starting to come in for Amazon Prime Day 2021, and sales went up even as the average order size dropped significantly. Walmart unveils new Gap Home brand with social media event Walmart is launching its new Gap-branded line with a livestream shopping event. Facebook makes shopping more accessible, targeted Facebook is bringing its Facebook Shops online storefront feature to more places, and personalizing the ads customers are served. First Previous 156 157 158 159 160 Next Last
