MARKETING/SOCIAL MEDIA

Video games are emerging as a mainstream channel for online consumer engagement, and even sales.

At least four major retailers are running June sales extravaganzas that directly compete with Amazon Prime Day.

Independent retailers and brands face stiff competition from large online marketplaces, but can leverage personalization and product quality to thrive.

Gen Z consumers show particular interest in Instagram when it comes to social media influencer content.

One of summer’s most iconic events is returning after being hijacked last year by the pandemic. 

Retailers must adapt to a new breed of “citizen shoppers” who desire the flexibility of omnichannel shopping, but also expect retailers to stand for something.

Walmart is turning its employee academies into community resources.

Prime Day is rapidly approaching, but independent third-party sellers on Amazon Marketplace can still take some steps to help ensure success.