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07/23/2021

Hudson’s Bay provides uniforms for Canadian Olympic team

Dan Berthiaume
Senior Editor, Technology
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(Left to right) Sarah Douglas, Kylie Masse, and Pierce Lepage

Team Canada will represent its country at the Tokyo 2020 Olympic Games outfitted in clothing from Hudson’s Bay.

The leading Canadian department store chain designed the official opening ceremony uniform worn by Team Canada flag bearers Miranda Ayim and Nathan Hirayama in the Parade of Nations at the July 23 Tokyo Olympics opening ceremony.  

Each Team Canada athlete received a complete clothing kit consisting of jackets, t-shirts, tank tops, lightweight track pants and shorts, tailored denim, baseball and bucket hats, and other accessories including a hip pack, sweatbands, a backpack, and luggage. The 26-piece Team Canada kit collection includes full outfits for the Opening and Closing ceremonies, podium presentations and village wear. Several apparel items are provided by Levi’s.

According to Hudson’s Bay, all items were designed with performance, comfort and bold artistic motifs that pay tribute to the street style aesthetic from Japan, and modern Canadian-cool style. Replica collection pieces are available in Hudson’s Bay stores and on its e-commerce site and app.

“The Opening Ceremony sets the stage for Canadian athletes as they embark on their journey to gold and as the official outfitter of Team Canada, we’ve designed a uniform that ignites a strong and unapologetic sense of Canadian pride for both athletes competing and for everyone cheering them on from back home,” said Iain Nairn, president and CEO of Hudson’s Bay. “We are rallying behind Team Canada and wish every athlete the best of luck as competitions commence.”