MARKETING/SOCIAL MEDIA

The “Prom Your Way” campaign at Men’s Wearhouse includes augmented reality (AR) and digital video features.

Petco is providing shoppers with a more customized experience, aided by its new enterprise platform.

Sam’s Club is helping its advertising partners avoid sending customers repetitive promotions.

If we’ve learned anything in the past few years, it’s that there will always be unpredictable external forces.

Strack & Van Til is enhancing digital coupon redemption and rewards with real-time transaction data.

A new survey reveals just how many consumers are making purchases via social shopping and/or influencers.

Inflation is still having a major impact on consumer behavior, and retailers need to leverage leading-edge technology to respond.

Hitchcock’s Markets is responding to surging e-commerce volumes with a new personalized incentive program.