Survey: Keep back-to-school shoppers happy, or hear about it onlineA recent Oracle Retail survey of more than 5,000 global consumers indicates back-to-school shoppers are posting – and reading – about bad experiences on social media. Two CPG food brands bite into e-commerceLeading CPG companies Kellogg Co. and General Mills are testing the direct-to-consumer e-commerce waters with well-known product lines. eMarketer: Influencer marketing spend to hit $3.69 billion; leading platform is… Marketers in the United States will spend nearly $1 billion more on influencer marketing this year than they did in 2020. Meijer offers $10 incentive to college students for getting vaccinated Meijer is looking to encourage college students to get vaccinated against COVID-19. Amazon primes targeted offers for college students Amazon is introducing a number of exclusive discounts for members of its college-focused Prime Student loyalty program. Rite Aid to revamp price, promotion and loyalty programs Rite Aid has launched a comprehensive initiative to enhance its customer experience. Pinterest introduces shoppable video pins Pinterest continues adding e-commerce features. Survey: Customers want to return to stores, safely A new survey indicates the COVID-19 pandemic has permanently changed consumer shopping habits, including a number of new expectations for stores. Twitter pilots shoppable profiles Twitter is testing a dedicated space at the top of a profile where businesses can showcase products. Justice’s online relaunch is off to promising start Tween apparel brand Justice is obtaining some impressive early results in the first 90 days of going live with its new e-commerce site. First Previous 155 156 157 158 159 Next Last
