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07/27/2021

Dynamic Yield launches single page application solution

Dan Berthiaume
Senior Editor, Technology
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Users of the Dynamic Yield Experience Optimization platform can now seamlessly implement it on any single page application (SPA) framework.

The new, flexible Dynamic Yield SPA solution is compatible with frameworks including React, Vue.js, Angular, and Backbone, among others. The solution does not require any custom development, enabling users to tailor the website using Dynamic Yield’s full suite of personalization capabilities while prioritizing performance.

Migrating to single page applications can serve as a means of reducing site load times. With the new level of support provided by Dynamic Yield, brands are able to experiment based on real-time changes, regardless of infrastructure, page, or use case.

Other features of the new SPA solution include:

Automatic tracking of UI changes – Understand user interactions on an SPA site as they are happening – for example, when a product ‘Quick View’ overlay pops up on a listing page – so that changes can be applied (or reapplied) at the right moment.

Real-time page-type detection – Identify when a user clicks from the homepage to a listing page, product page, cart page, and more) and automatically trigger pageviews or events every time a SPA transition or screen change occurs, allowing for the accurate adjustment of audience groups.

Seamless elements optimization – Ensure dynamic changes made to the structure, content, and styling of pages, screens, and elements is done via Dynamic Yield Shadow DOM for the safe personalization of hero banners, product recommendations, page layouts, and more.

"The days of building static, multi-page sites are behind us as more and more technical teams move towards single page applications for dynamically processing and delivering content," said Liad Agmon, CEO of Dynamic Yield. “With Dynamic Yield for SPAs, developers have all of the tools they need to implement and experiment on any environment."