MARKETING/SOCIAL MEDIA

Ralph Lauren is partnering with the Zepeto global social networking and avatar simulation app to provide customers with a personalized virtual world.

The rapidly growing second-hand resale niche is gaining a significant new player.

Taco Bell is naming rapper Lil Nas X, a former store associate, to the new honorary position of chief impact officer.

Lowe’s Cos. Inc. is welcoming fall with a new promotion that will provide selected consumers with funding and expert assistance for outdoor projects.

Almost all online shoppers search for promotional codes and coupons, and more than six in 10 make purchases via mobile device.

CCA Global Partners is helping independent flooring retailers remain competitive in the face of national chain competition and COVID-19 challenges.

The COVID-19 pandemic and an uptick in digitization are blurring shopper distinction between online and brick-and-mortar channels.

An online cannabis marketplace is easing mobile purchases and expanding into a content venture that includes NBA star Kevin Durant.