MARKETING/SOCIAL MEDIA

A leading “buy now, pay later platform” is creating an immersive, augmented reality (AR)-based shopping experience with products from Crocs and J.D. Sports, coinciding with New York Fashion Week.

Amazon is launching Amazon Global Store on 11st, a collaboration with Korean online retailer 11st that will open its U.S. inventory to customers in Korea.

Pittsburgh-based regional grocer Giant Eagle Inc. is installing digital TV screens from Mesmerize, an out-of-home media company specializing in patient education at the point of care, at 165 Giant Eagle Pharmacy locations.

Many shoppers are coming to expect an omnichannel customer experience when they enter a brick-and-mortar store.

A specialty fashion brand is introducing its redesigned logo as a non-fungible token (NFT), and auctioning it for charity.

Sephora is reaching out to African-American customers with targeted products and promotions, as well as artificial intelligence (AI)-enhanced foundation shopping.

Gap Inc. is purchasing Drapr, a startup that enables customers to create 3D avatars and virtually try on clothing.

A consumer electronics giant is signing on with a digital third-party ad network.