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The Walking Company personalizes store experience with Epicor
Santa Barbara, Calif. - The Walking Company, has selected Epicor Retail solutions to support a more personalized in-store customer experience. The retailer has deployed Epicor Retail CRM 7.0 to support the launch of its new loyalty program, and Epicor Retail Clienteling to support improved store associate/customer engagement.
The Walking Company is also rolling out the Epicor Retail Store Point of Sale (POS) solution across its 210-plus store retail enterprise.
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Tech Bytes: Three Reasons Consumer Behavior Lags Behind Technology Innovation
New technology innovations pop up in retail all the time. The Amazon Dash button made a splash on April Fools Day, and before the end of the month Apple Watch will offer consumers a whole new way to engage retailers.
Every time a new retail technology innovation rears its head, pundits proclaim that the whole consumer-retailer relationship will be instantly re-invented. And the relationship between consumers and retailers has changed dramatically since the introduction of e-commerce 20 years ago.

