The Walking Company personalizes store experience with Epicor

Santa Barbara, Calif. - The Walking Company, has selected Epicor Retail solutions to support a more personalized in-store customer experience. The retailer has deployed Epicor Retail CRM 7.0 to support the launch of its new loyalty program, and Epicor Retail Clienteling to support improved store associate/customer engagement.



The Walking Company is also rolling out the Epicor Retail Store Point of Sale (POS) solution across its 210-plus store retail enterprise.



The Retail CRM solution will assist The Walking Company in increasing loyalty and lifetime customer value by enabling it to fully engage with customers across all channels and brands using in-depth knowledge of who they are; how, when, and where they shop; what they buy; and what motivates them to buy again. Customers, in turn, will benefit through more personalized offerings, rewards and incentives for their loyalty.



Leveraging mobile tablets, The Walking Company store associates will be able to have access to customer insights from previous interactions on the Web or in-store for improved customer engagement and a more personalized experience.



“Our customers rely on us to outfit them with the world’s best comfort footwear and accessories, and our goal is to keep them coming back with outstanding service,” said Mark Mosch, CTO at The Walking Company. “We’ve made significant investments in our in-store foot scanning technology to determine each customers’ exact personalized footwear solution, and our launch of Epicor Retail CRM and Clienteling, and Epicor Retail Store Point of Sale represents our newest technology investments to further support our customer experience commitment.”