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AT&T, Boston

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Images courtesy of AT&T

AT&T has opened one of its largest stores yet, a 9,000-sq. ft. location on Boylston Street in Boston.

The store, which is just a few steps away from the finish line of the Boston Marathon, sets itself apart with an all-glass front and space that spans two floors. A Boston flavor is prevalent throughout the space, starting with an oversized Boston Marathon-themed mural.

The store is divided into three areas, with each designed to match AT&T customers’ mobile lifestyles. Traditional cash register counters have been replaced by round, café-style tables that allow side-by-side interaction with retail consultants. These consultants are equipped with tablets supported by a mobile point-of-sale system that allows them to help customers anywhere in the store.
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