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Save Mart drives omnichannel loyalty with NCR, Inmar


Modesto, Calif. - Save Mart Supermarkets has chosen NCR and Inmar Digital Promotions Network, a subsidiary of Inmar, to help drive customer loyalty online, mobile and in-store. NCR cloud and marketing retail solutions, combined with Inmar’s targeted digital coupon content and services, will allow Save Mart to manage promotions and loyalty programs while introducing digital coupons that are accessible via multiple sales channels.

The deployment aims to improve engagement and increase customer loyalty and revenues for Save Mart. Save Mart is using a combination of NCR Cloud Connect, NCR Advanced Marketing Solution and Inmar Digital Coupons. Together, this enables Save Mart to introduce marketing and loyalty management solutions combined with digital coupons to its customers.

“As part of our strategic goal to change the way Save Mart engages with customers, we wanted them to be able to save coupons directly into their loyalty accounts at any time via multiple channels, including mobile or online,” said James M. Sims, CIO at Save Mart Supermarkets. “NCR and Inmar have allowed Save Mart to improve customer experience and loyalty by implementing their flexible cloud-based solutions across our business. The benefits of lower TCO and shorter time to market were also an attractive proposition.”

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