Omnichannel

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It doesn’t matter whether shoppers are buying a carton of milk or couture — a memorable in-store shopping experience is what drives loyalty. With a keen eye on personalization and in-store digital solutions, mere store visits can be transformed into sought-after “experiences.”  

Google has “popped up” in the SoHo section of downtown Manhattan with a temporary store that is all about experience.   The outpost, called "Made by Google,” is designed as a showcase for the company’s expanding line of electronic devices, and give visitors a chance to try out and experience its latest devices. The store does not sell any products, however. For that, customers will have to shop online or go to Best Buy.  

A German brand known for its high-quality headphones had dropped anchor in the United States.      Sennheiser has opened a pop-up, in the SoHo section of downtown Manhattan, that is designed to let visitors try out its products firsthand.      The brand is also set to open a permanent retail space, at the Westfield World Trade Center in Manhattan, in late October. It will serve as a showroom and not sell product (product is sold at the pop-up, however).  

Brands and retailers are not doing a good job in keeping up with consumer expectations regarding mobile.  

Nordstrom has opened its second full-line store In Toronto. The department store retailer opened a three-level, 199,000-sq.-ft. store at Yorkdale Shopping Centre on Oct. 21. It is the company's second location in Toronto, with the first, at CF Toronto Eaton Centre, opening in September.

Walmart has made another big e-commerce investment in China.   On the heels of launching three major e-commerce initiatives in China, Walmart will invest $50 million in New Dada — China’s largest local on-demand logistics and grocery online-to-offline (O2O) e-commerce platform.  

Sheetz just added a new item to its assortment — an app-based delivery service.    Through a partnership with OrderUp from Groupon, an on-demand restaurant food-delivery service, Sheetz now features a mobile ordering program for food and beverages. The service, which is available in its Morgantown, W.V., and State College, Pennsylvania, locations, allows shoppers to place orders and have them delivered to their doorstep.