Omnichannel

Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

Walmart is ready to sink its teeth into the world’s largest e-commerce market.   Three months after entering into a strategic alliance with JD.com, China’s second-largest e-commerce website, Walmart is introducing Chinese shoppers to a new digitally-driven shopping experience. For example, Chinese shoppers got their first taste of Sam’s Club when Walmart opened the doors of its first flagship store in China today.  

The role of smartphones in the evolution of mobile commerce has hit an epic status.   Mobile e-commerce, through both apps and browsers, jumped 60% in 2015 to reach $120 billion. More importantly, smartphones alone are generating $0.70 for every $1 made in mobile commerce, according to “Mobile Online Retail Payments 2016: Reinventing Shopping in a Mobile-First Era,” a report from Javelin.  

PetSmart’s recent acquisition will help place pets with prospective forever families even faster.   The specialty pet retailer acquired AllPaws, one of the largest online and mobile platforms that matches those looking to adopt a pet with pets ideally suited for their home, family and lifestyle. Approximately 5,000 animal rescues and shelters across North America already utilize AllPaws to promote their adoptable pets.  

The world’s largest social network platform has launched an array of new features, including the ability to order food (via Delivery.com) without ever leaving its site.    For local businesses that require appointment, such as spas and salons, Facebook users can now request a time via the business’ Facebook Page and view the company’s entire slate of services and offerings. The company will confirm the appointment with the customer via Messenger.     

Starbucks Corp. announced its most ambitious expansion plans to date for China, and also named its first CEO for the country.   Starbucks said it plans to double its store count in China, growing to 5,000 stores by 2021. Overseeing the expansion will be Belinda Wong, who has promoted from president to CEO of Starbucks China, effective immediately.   

After a test, CVS Health is launching its mobile payment solution, CVS Pay, on a national basis.    CVS Pay is now part of the CVS Pharmacy mobile app, and integrates payment, prescription pickup and the ExtraCare loyalty program all into one quick scan at checkout.  

Harris Teeter is no stranger to home delivery, but now more North Carolina-based shoppers can get their orders within an hour.   The grocer, a subsidiary of Kroger Co., is expanding its partnership with app-based grocery delivery service Shipt to get groceries into the hands of shoppers throughout the Charlotte metro area. The program, which was launched last year, was initially limited to the state’s Research Triangle region. This expansion extends the service to more than 50 Harris Teeter stores in the Charlotte area.