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Consumer electronics giant takes products direct to consumers in unusual pop-up
LG Electronics is taking its LG Signature brand on the road, opening a pop-up at Santa Monica Place in Santa Monica, California, Nov. 8 through Nov. 13. The LG Signature Gallery concept was officially launched in Manhattan’s Rockefeller Center earlier this fall. Similar to the New York City concept, the LG Signature pop-up structure on the West Coast is created entirely of LED panels on all four sides. -
PetSmart launches new shopper-influenced website
Creating a true “commerce-meets-content” experience, PetSmart introduced a new website that complements its omnichannel efforts. Reflecting feedback from shoppers, the new PetSmart site takes a fresh approach to pet supply shopping by featuring new services that streamline how its customers shop and receive desired merchandise. In addition to one-page checkout for example, shoppers can also choose from tailored delivery options, like recurring subscription-based shipping, scheduled delivery and same-day delivery.

