PetSmart launches new shopper-influenced website

Creating a true “commerce-meets-content” experience, PetSmart introduced a new website that complements its omnichannel efforts.



Reflecting feedback from shoppers, the new PetSmart site takes a fresh approach to pet supply shopping by featuring new services that streamline how its customers shop and receive desired merchandise. In addition to one-page checkout for example, shoppers can also choose from tailored delivery options, like recurring subscription-based shipping, scheduled delivery and same-day delivery.



The scheduled and same-day delivery services also leverage PetSmart stores as fulfillment resources, creating a more efficient shopping model both internally and for customers.



Supporting a variety of delivery services, all supported by third party crowd-sourced logistics service Deliv, shoppers can opt for same-day delivery or a customized delivery schedule. All delivery services are currently being rolled out, and expected to be available in 17 major metro areas by mid-November, according to a company statement.



“The completely re-engineered PetSmart.com site allows pet parents to shop and engage with us whenever and wherever they wish,” said Eran Cohen, chief customer experience officer, PetSmart.



Developed on a flexible cloud-based platform, PetSmart can easily expand its connected commerce capabilities in the future. It also uses a responsive design that is optimized for mobile, enabling pet parents to interact with the brand via their smartphones and tablets. The chain plans to launch a mobile app in the coming weeks, the statement said.



Shoppers can also save shopping carts for future visits, and can book grooming services and PetsHotel stays.