Omnichannel

Year-round e-commerce sales and discounting have dulled the impact of traditional Black Friday sales for many consumers.   These shoppers are so desensitized to “Black Friday hype” that nearly three in four respondents (73%) said they prefer to do their holiday shopping outside of the holiday season, during e-commerce sales, such as Amazon Prime Day. These preferences have influenced 47% of shoppers to skip Black Friday or Cyber Monday altogether this year, according to the second annual “JDA Consumer Survey.”

The crusade to win the hearts, wallets and loyalty of customers is sometimes waged based on price, store location, or superior product offerings. But often, winning the battle comes down to more emotional factors – a matter of demonstrated care and consideration for a customer’s unique shopping needs. Simply put: A truly exceptional customer experience that both surprises and delights.   

For every shopper that asks “Alexa, what are your holiday deals?,” Amazon now has answers.    The Internet giant has officially kicked off the holiday countdown with the launch of its Black Friday Deals Store and curated holiday gift guides, along with an array of other digital services geared to attract shoppers this shopping season.   

Brian Cornell,  chairman and CEO of Target Corp., and Mindy Grossman, CEO and director of HSN,  are among the headliners at  Shoptalk 2017, the nex-gen retail and e-commerce event.   Also on the bill: Devin Wenig, president and CEO of eBay.  

Restoration Hardware has brought its vision of luxe home living to Las Vegas. The upscale home furnishings retailer opened a four level, 60,000-sq.-ft. store, at Tivoli Village, that includes an entire floor dedicated to its new RH Modern concept,  complete with an integrated contemporary art gallery.   

The more help a consumer receives—digital and human—the more he or she is willing to spend while in the store.     Consumers spend twice as much in-store when they receive assistance from a store associate, according to a new study by InMoment, and 2.2 times more when they surf the brand’s web site while in the store. What’s more, a consumer’s average single-trip spend increases nearly four times when engaged by both in-store staff and the brand’s web site.  

Five grocery tech experts chimed in on the recent report that Amazon is planning a major move into the brick-and-mortar grocery store space, and see the potential for up to 2,000 branded grocery stores over the next 10 years.   

Online shopping is expected to reach record levels this holiday season, with some reports suggesting it may even match — for the first time ever — physical store spending.