Skip to main content

Omnichannel

  • Wayfair app brings products to life right in shoppers’ hands

    While some retailers struggle with mobile’s limited “real estate,” Wayfair sees it as a window of “shopping” opportunity.   The home décor pure play launched View in Room, a new feature within its mobile app that lets shoppers see furniture and décor in their homes before they buy. The new feature places two-dimensional (2-D) product images in any room through the camera of iOS and Android mobile devices.  

  • PayPal makes cash gift-gifting more personal — and stylish

    PayPal tapped noted designer Jonathan Adler to personalize gift cards for the payment company’s person-to-person (P2P) payment service. Consumers who opt to use the service to give  money to friends and family, can now choose from six exclusive yet customizable digital holiday and generic gifting cards — a move that personalizes their “gift of money,” and adds a chic touch to an often impersonal gift option.  

  • Trademark taps digital ace Keeton as marketing chief

    Fort Worth-based Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jency Keeton as director of corporate marketing.   As digital brand manager for global marketing at Fossil, Keeton doubled the retailer’s social media audience and directed its website, email, blogging, and influencer programs. Her digital promotions, contests, and user-generated content programs were deployed in stores and all other customer touch-points.  

  • Mobility pushes Neiman Marcus to up its networking game

    Digital disruptors continue to change the pace of retail — and Neiman Marcus is ready.   Like many retailers, the luxury department store chain continues to introduce more mobile technology at store-level, a move that supports both in-store operations and consumer-driven tasks, from browsing through procurement.    “It is a trend that requires our network to be a mission-critical lifeline at every store,” said Scott Emmons, head of the Neiman Marcus Innovation Lab (iLab). 

  • The ‘supermarket of the future’ makes its debut — in Italy

    Coop Italia, Italy’s largest supermarket chain, is looking to reinvent the customer experience in grocery shopping.    In collaboration with Accenture, the retailer has opened a flagship in Milan that merges the physical and digital to recreate the atmosphere of local open-air markets. Billed as the “supermarket of the future,” the store uses innovative digital solutions that provide product information, improve store navigation and engage customers.      

  • Commentary: Amazon Go — what it means for Amazon

    On Monday, Amazon announced the launch of Amazon Go, a checkout-free convenience store in Seattle. The 1,800-sq.-ft. store is powered by what Amazon calls “just walkout technology,” which combines computer vision, sensor fusion and deep learning technologies. Currently open only to Amazon employees, Amazon Go expected to open to the public in 2017.  

  • Physical stores remain go-to location for cosmetic and grooming purchases

    Beliefs that online shopping has replaced brick-and-mortar shopping are exaggerated, especially when it comes cosmetic and grooming purchases, according to a new The Harris Poll.  

  • UPS: High-tech shoppers drive clicks this holiday season

    High-tech purchases could account for a major portion of consumer holiday spending this year — and they will be placed by high-tech shoppers.   This prediction was made in a report by UPS, “2016 UPS How to Click with High-Tech Online Shoppers.”     
X
This ad will auto-close in 10 seconds