Wayfair app brings products to life right in shoppers’ hands

While some retailers struggle with mobile’s limited “real estate,” Wayfair sees it as a window of “shopping” opportunity.



The home décor pure play launched View in Room, a new feature within its mobile app that lets shoppers see furniture and décor in their homes before they buy. The new feature places two-dimensional (2-D) product images in any room through the camera of iOS and Android mobile devices.



“As we pioneer new emerging technologies, such as virtual and augmented reality, we are simultaneously focused on bringing new solutions to market that will immediately benefit all of our customers,” said Steve Conine, co-founder and co-chairman, Wayfair. “The new View in Room feature solves a common customer pain point by making it possible for shoppers to preview furniture and décor in their home before placing an order."



Besides being available in the Wayfair app, View in Room is also available on Joss & Main and AllModern mobile apps.