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Adidas, New York City
The new, 45,000-sq.-ft. adidas flagship in New York City is the athletic giant’s largest store in the world — and its most brand immersive. Sleek and ultra-modern looking, the store marks the debut of adidas’ stadium retail concept, which is inspired by high school stadiums and celebrates creativity in sport. It features a tunnel entrance, high-school reminiscent bleacher stands for live-game viewing on big screens, locker room-styled dressing rooms and track and turf sections where customers can try out products. -
‘Bounceback Tuesday’ further extends Cyber Week
More holiday shoppers grabbed Cyber Week deals this year than ever before — and retailers are eager to keep up the momentum. Consumers set new records for online sales this year across Black Friday and Cyber Monday, marking a 15.7% year-over-year (YoY) increase in transactions compared to online holiday sales last year. However, there is another day contributing to this increase: Bounceback Tuesday — the day following Cyber Monday where advertisers are actively re-engaging shoppers to drive additional sales.

