Omnichannel

Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  

A move to a more fast-fashion model helped Francesca’s to outperform many of its peers in the fourth quarter, with sales and income that topped expectations.       The retailer reported better-than-expected profit of $14.6 million, or 39 cents a share, for the quarter ended January 28, compared to $14.7 million profit, or 35 cents a share, in the year ago period.  

eBay is preparing to connect with each of its individual consumers — starting from the first minute they visit the site.   The company plans to do so with a new homepage that is “designed to inspire and engage with relevant, personalized content and highlighted deals,” according to the company.  

Detroit is one of the most encouraging and intriguing stories to develop in the wake of the Great Recession. With investment, development, and redevelopment booming downtown, office and multi-family momentum has spurred a retail revival. The Motor City is revving its retail engine and is well on the way to arriving as a true retail destination for the first time in decades.   

Charlotte Russe is taking steps to blend its online and offline experiences.    The young women’s apparel specialty chain recently added a mobile commerce platform from PredictSpring designed to deliver a next-generation app to its customers. The app delivers the three key elements most demanded by Charlotte Russe’s customer: speed, flexibility, and a smooth blend of the online and offline brand experience.  

Determined to fight back against online rival Amazon, eBay made a strategic move in the competitive online delivery game.   Beginning this summer, the e-commerce retailer will launch a new program, called “Guaranteed Delivery,” that will offer U.S. shoppers guaranteed delivery on 20 million eligible products in three days or less — with millions of the items offering free shipping.   In addition, shoppers will also be able to search for and filter items by one- and two day delivery.

Converging channels, customization and constant connectivity are expected to change the shopping sector in the years ahead.   That is the main theme of a new study by Synchrony Financial, which examines consumer perspectives and shopping trends that are expected to change the retail industry by 2030.   “The future of retail will look dramatically different in 2030 than it does today,” said Whit Goodrich, CMO retail card, Synchrony Financial.  

As the retail experience becomes increasingly digitally-influenced, retailers need a flexible point-of-sale (POS) system that can deliver a consistent brand experience at store level.    Nordstrom is taking steps to make this happen through a partnership with Infor to run POS in the cloud. Having a POS system in the cloud will give Nordstrom the tools to be more accurate and consistent across multiple locations, attend to customers more quickly, and better manage and track information, according to Infor.