Fashion retailer steps up its mobile experience

Charlotte Russe is taking steps to blend its online and offline experiences.



The young women’s apparel specialty chain recently added a mobile commerce platform from PredictSpring designed to deliver a next-generation app to its customers. The app delivers the three key elements most demanded by Charlotte Russe’s customer: speed, flexibility, and a smooth blend of the online and offline brand experience.



For example, the app allows users to browse and shop Charlotte Russe’s Instagram feed within the app, and access exclusive offers and flash sales — a feature that provides a “VIP experience” to customers. It also gives users insight into real-time in-store inventory, enabling customers to check item availability in any of Charlotte Russe’s 550 stores.



“Our customer demands instant gratification and the ability to shop with the single touch of a button, anywhere and anytime on their mobile de-vice,” said Carrie Welch, senior VP of digital experience, Charlotte Russe.



“Speed is essential to our customer and pivotal to building brand loyal-ty,” she added. “The PredictSpring platform is unrivaled, with our app performing between 20 and 30 times faster than a typical mobile experi-ence. Also, the integration with digital wallet, Apple Pay has proven key to driving increased conversion.”



The Charlotte Russe app is available for download in the Apple App Store and in the Google Play Store. Since its launch in July 2016, the app has had over 1 million downloads.